What You Must Learn When Creating Custom Labels?
Businesses know how crucial first impressions are in their operation and service. You only have one chance to make your brand stand out and stick to the minds of your clients so better make the most of it. What better way of doing such than taking advantage of custom labels on your packaging. Fact is, this serves as your business ambassador. The impression that these labels make stays in your customer’s minds and become almost immediately synonymous to the brand of your company.
When it comes to the label design of your business, the following are important aspects that you should not disregard.
Number 1. Color – color of custom labels made on behalf of your business is the very first thing people would see. It’s for this reason why it is essential to have an eye catching design but must be garish to garish to be able to offend your customers. Bright colors are extremely effective given that they don’t dominate your label. As for the letter’s size and font that are used in different sections of the label, keep in mind that it has to complement everything and also, easy to read.
Number 2. Logo – what makes your company to be recognized easily by people and for it to cast shadow among others is its logo. The logo shown on custom labels should be large enough for it to be identified quickly. While that’s true, remember not to overshadow the important information that people can learn from it. Say for example that you can imprint your logo on the labels, then that is better as it creates an impression of affluence as well as success. This will soon follow brand association to the minds of your customers.
Number 3. Contact info – contact information is something that shouldn’t be disregarded especially on custom labels made for shipping and packaging purposes. The name of your company, contact details as well as address has to be printed clearly in easy to read manner to which your customers as well as the delivery company can see. You must make the same label present inside the package for returned goods. It must be included with bill of lading or the list of package contents.
Number 4. Lamination – the main issue with label design is the fact that they’re subject to various elements throughout shipping. If you would like to maintain the viability of the custom label, then it has to be laminated. If you want your prints to stand out, its shiny surface and water repellant feature can make it happen.
Be sure that you follow these 4 rules if you want custom labels to meet its purpose.