The fierce competition for construction companies online make them struggle with their online marketing strategy. The right audience rarely sees the wonderful designs the various construction companies have and this is a big challenge. In order to work with more satisfied customers, increase their reach and grow their market, construction companies can take advantage of the following helpful digital marketing tips.
The first tip is to consider using video content since most people are drawn to watching content rather than reading about it. Using video content is helpful because it helps to boost rankings. When you use videos, you are able to get more personal, it helps your audience to also get a glimpse of your work, equipment and top contractors.
By using the right social media platform, you are able to make digital marketing work for you. Being in the construction business, it is important that you use visuals and graphics to your advantage and you therefore need a social media platform that can help you with this. Take time to do your research and find out between Facebook, Instagram and snapchat which media platform will help express well what you do after which you can post regular content that your audience would like to see.
By embracing local marketing, you can also take advantage of digital marketing. Most people look for local searches first before they think of construction firms that are miles away. Consider using google maps on your contact list, use location based keywords and claim listings on places like Yelp and Google my business.
Monitoring the speed of your site is also important and consider removing auto play and popups which can easily slow down your site. When your site is slow, potential customers loose interest even before they have looked at what you have to offer. The rankings of your site also drops giving your competitors an upper hand.
For digital marketing to work for your construction companies, it is important that your site is mobile friendly. Most people use their phones to access sites they like on the go and very few people use desktop to do this. One way you can ensure that people see you on mobile devices is by creating an app for your construction company where people can see what you do book appointments and chat with you while on the go.
Make a habit of commenting on content with high traffic. This is important because it gives you a chance to introduce yourself to your audience and establish yourself as an authority. Leaving your signature on such comments can also help drive traffic back to your own site and boost your rankings.
Ensure that your company is registered to as many digital directories as possible. You get recognized locally when you get listed alongside home improvement companies. It becomes like a phonebook from the future.
It is important to also have a live chat bot. When you do this, you will not have to answer the same questions from clients. They will be easily redirected to the bot and get basic answers about your construction company.